Production Strategy
4 articles from Baker Brothers Productions
What to Look for in a Video Production Company: A Buyer's Guide
Most video production decisions get made on reel quality and price. Here's what actually separates a production partner that compounds over time from one that just executes a brief.
How to Evaluate a Video Production Partner in 2026
The criteria have shifted. Here's what to actually look for when evaluating a video production partner in 2026 — and what tends to look better on paper than it performs.
What Makes a Production Team's Creative Culture Actually Work
Small integrated teams, owned gear, and principal-led work change what a production team is willing to try. Here's why studio structure shows up in the final cut.
Behind the Scenes at Baker Brothers Productions: The In-House Model that's Changing How DTC Brands Approach Content Creation
Most DTC brands choose between expensive in-house teams or agency markups. Baker Brothers runs a third model: in-house production without the full-time overhead.