Baker Brothers Productions — Video Production & Content Creation Insights
Behind the Scenes at Baker Brothers Productions: The In-House Model that's Changing How DTC Brands Approach Content Creation
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How to Choose a Brand Photography Provider
How to choose a brand photography provider — look for consistency, in-house production, and predictable pricing, not just a pretty portfolio.
The Monthly Content Subscription Model: How Ship & Shoot Keeps Social Channels Full Between Major Seasonal Campaigns
Campaign spikes create valleys. Ship & Shoot fills the gaps with steady, cinema-quality content so your channels stay full between launches.
Brand Strategy Mistakes to Avoid
The brand strategy mistakes that cost the most downstream — appealing to everyone, confusing brand with logo, strategy that never reaches the work — from a studio that makes it.
Owning the Gear: Eliminating Rental Markups and Agency Layers to Streamline Production for CPG Brands
Rental markups and agency layers quietly inflate every production quote. Owning the gear and working direct changes the cost structure for CPG brands.
What to Shoot Between Campaigns: A Content Plan for the Quiet Months
The months between big campaigns are where most brands go quiet. A practical list of what's worth shooting when there's no launch on the calendar.
AI Editing Tools Keep Getting Better. Here's What That Changes for Brand Content — and What It Doesn't
CapCut's new Director Mode is the latest sign that AI video tools are getting genuinely capable. What that shift means for brands making content — and where it still falls short.
In-House, Agency, or Subscription: How to Resource Brand Content Without Overbuilding
Three ways to staff brand content production, and the real trade-offs of each. How to match the model to where your brand actually is — without overbuilding.
What the Best Brand Content Operations Have in Common
The brands that produce great content consistently aren't just spending more. They've built something. Here's what the best content operations have in common.
Archive
Commercial Video Cost Factors
3 min read
Brand Photography Cost Factors
4 min read
How to Choose a Corporate Video Provider
2 min read
Questions to Ask Before Brand Photography
2 min read
Questions to Ask Before Content Creation
2 min read
How Many Photos You Actually Need From a Brand Photography Shoot
4 min read
How Much Does Brand Photography Cost
3 min read
What to Look for in a Video Production Company: A Buyer's Guide
5 min read
How Often Should a Brand Post? A Realistic Look at Content Cadence
3 min read
How to Evaluate a Video Production Partner in 2026
5 min read
From Static Assets to Social Video: How AI Is Reshaping Everyday Content Creation
4 min read
What AI Animation Tools Actually Change About 3D Work
3 min read
What a Monthly Content Subscription Actually Costs
4 min read
How to Choose a Brand Strategy Provider
3 min read
What Drives Content Creation Costs: A Practical Guide for Brand Teams
5 min read
How Much Does Product Photography Cost
2 min read
What Makes a Production Team's Creative Culture Actually Work
4 min read
How to Build a Content Engine for Your Brand, and Why Steady Output Beats Occasional Big Swings
3 min read
Brand Strategy Cost Factors
2 min read
Corporate Video Mistakes to Avoid
3 min read
What Actually Moves the Number on a Video Budget
3 min read
Commercial Video Cost Factors
3 min read
Brand Strategy Cost Factors
3 min read