Production
3 articles from Baker Brothers Productions
Owning the Gear: Eliminating Rental Markups and Agency Layers to Streamline Production for CPG Brands
Rental markups and agency layers quietly inflate every production quote. Owning the gear and working direct changes the cost structure for CPG brands.
Why a Brand Film and a 15-Second Cutdown Aren't Priced the Same
Same runtime, different price. What actually separates the cost of a hero brand film, a social cutdown, and an evergreen product video.
What Actually Moves the Number on a Video Budget
Most video quotes vary by a factor of five for reasons nobody explains. Here's what's actually driving the number — and which line items you can move.